Let’s start from the beginning,

I was born and raised to be in entrepreneurship and innovation. My mother was a corporate communications director and a gifted visual artist. I learned the art of communications and influence negotiating against my mother my entire childhood. My father was a mathematician by training as well as a lifelong athlete. Without consciously setting out to do so, he taught me the importance of data, record keeping, and a grounded, analytical approach to every challenge.

Then, in high school, I got an opportunity to write for a local newspaper. The story starts quite simply: right place, right time, saw the opening, positioned myself to be the winner, and then worked my ass off to prove I was the right investment… oh, wait, that sounds like a startup, doesn’t it? But seriously, this freelance writing gig taught me the art of interviewing: asking the right questions, getting to the root of a problem, and how to craft a compelling hook-worthy story.

My entire childhood was a blend of communication, artistry, data, process, and statistics. Believe it or not, it was a lot of fun!

Did I really have any choice but to plunge into entrepreneurship and innovation?

Leaning on everything I learned in childhood and my first real-world full-time job, I decided to dive into the business world. I landed my first big job with Nike where I learned all the things a committed, established company could accomplish with effective brand marketing and intentional customer experience.

Then I got the itch — I founded my first company, an experiential agency. We won early big-name clients like Bloomingdale’s, ABC, and Toyota - and I started to learn a lot of the hard founder lessons.

Now I've taken a company from imminent bankruptcy to acquisition. I've scaled a brick & mortar startup from 1.5M to 10M in 2 years without fundraising. I’ve rescued a founder from walking away from a chaotic yet profitable startup.

I was a 'fixer', founders call me when sh*t was hitting the fan; they’ve hit an inflection point, or they’re growing out of control. But no one should need a fixer, and I'm writing this book so that you will never be that founder that texts me an SOS.

I was a 'fixer', founders call me when sh*t was hitting the fan.

So I experienced the corporate scene, helped startups as a 'fixer', and when I finally took a step back, I realized that everything I learned from big brands and from startups wove together.

By cherry-picking the best aspects of both of these types of companies, I developed the pillars of the “Think Like a Brand. Act Like a Startup.” operating model.

I hope to pass on everything I've learnt, and pave the way to remove the need for 'fixers' in Think Like a Brand. Act Like a Startup.