Innovate Like a Startup,
Scale Like a Brand.

Out now on Amazon.com!
An Inc. Original Publication

When you think like a brand and act like a startup you build successful, resilient ventures that thrive in a world of constant change.

Learn how to grow your business, curate the right team,
streamline your operations and scale at speed.

  • Drive growth by tapping into the stability of established brands and the agility of a startup.

  • Make scale not only possible but predictable and sustainable for your business.

  • Cultivate resilience and weather the crises your organization is sure to face.

What people are saying...

“A fascinating blend of insights and actionable strategies. Whether you’re an aspiring founder or leading innovation for an established brand, this book is your go-to for building a high-growth venture.”

Keith Ferrazzi, #1 New York Times best-selling author

“For any innovative leader wanting to flip uncertainty into opportunity, Lauren Perkins' new book is a game-changer!"

James Laughlin, Host of the Lead On Purpose Podcast

Lauren Perkins

Entrepreneurship is in her DNA.

An expert at scale, Lauren has started and helmed multiple companies before pivoting to corporate innovation and venture building, helping thousands of startups and innovators prevail.

She’s best known as a General Assembly founding instructor, Columbia University entrepreneur in residence, Microsoft for Startups managing director, and the author of

The Community Manager's Playbook.