Experimenting as innovators and entrepreneurs in 2024.

This 15-page-playbook to help you adopt a stable yet agile approach to experimentation.

In today's fast-paced world, finding success means striking a delicate balance between stability and agility. You're constantly responding to change and integrating new learnings, all while ensuring the stability of your core functions.

If any of these sound familiar,

this playbook is for you.

The market keeps changing, and I can’t keep up.

My customers don’t like it when we change things.

My team’s resistant to change.

I feel like we are always behind.

There’s never enough time and money.

Lauren Perkins

Entrepreneurship is in her DNA.

An expert at scale, Lauren has started and helmed multiple companies before pivoting to corporate innovation and venture building, helping thousands of startups and innovators prevail.

She’s best known as a General Assembly founding instructor, Columbia University entrepreneur in residence, Microsoft for Startups managing director, and the author of The Community Manager's Playbook.